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The new normal of 'Back to school' 2021!
Heer, mom of an 8-year-old, shares how her morning school reminders changed from ‘Have a good day’, 'Enjoy', to 'Wash your hands', 'Sanitize

SuperMom
Sep 13, 20212 min read


Back to school 2021 - Children lead the way!
Khushi, mom of two young kids, shares how her 7 year old's words - 'Mom, I am responsible, don't worry too much', built up her confidence to

SuperMom
Sep 9, 20212 min read


Pandemic Ramadan, different but special for the kids!
Alaa, mom of three children, shares how her kids love the ‘slow pace’ and the ‘relaxed family time’ of Ramadan during the pandemic

SuperMom
May 3, 20212 min read


Ramadan 2021: A much deeper spiritual connection
Hafsa, a proud mom of two girls, shares how she and her family are experiencing heightened spirituality this Ramadan

SuperMom
Apr 24, 20213 min read


One year of COVID-19 - How are the children coping?
It’s March 2021, marking a full year since COVID-19 disrupted all aspects of our lives, including that of our children! Children have...

Pratibha Jain Mathur
Mar 10, 20214 min read


Make children's mental well-being a priority
Recently, our founder Pratibha Jain Mathur, shared her thoughts with Khaleej times on a very important subject – Mental Health of...

In the news
Sep 30, 20201 min read


COVID 19 - Impact on UAE children
COVID-19 pandemic continues to ravage the world, with significant disruptions in the lives of millions across the globe. Children are no...

Pratibha Jain Mathur
Apr 15, 20204 min read


Brands should inspire and empower kids
If there is anything I strongly emphasize to my kids, is that we have one body, and they have the choice to grow with a strong healthy...

SuperMom
Oct 6, 20193 min read


Healthy food for kids should be simple, yet exciting!
“Healthy+ tasty+ interesting food for kids” is one of the most relevant topics, yet the most challenging. If you are just like me, an...

SuperMom
Sep 21, 20193 min read


Talk to kids through their medium of choice, partner with parents!
Building a positive relationship with food is important A child brings about different changes in one's life. Post a baby we have become...

SuperMom
Sep 10, 20193 min read


Parents embrace meaningful and creative digital content, to create beautiful memories with kids
2018 was the year of love, blessings and reflections for me. My 2018 resolution included so many goals about family and my children in...

SuperMom
Feb 10, 20193 min read


Balance of physical and digital play for children is critical!
Kids have many choices, yet they favor little, there are things that they never get bored of and things that they enjoy for a couple of...

SuperMom
Feb 6, 20192 min read

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