
Specialist kids and family
insights consultancy
Helping brands understand, engage and grow with young audiences
How We Help
We immerse ourselves in the worlds of kids and families
sketching the insights
that help brands shape what comes next
-OUR SERVICES-
CUSTOM RESEARCH AND INNOVATION
Research built around how kids live, play and decide. Play-based sessions, home ethnographies, shop-alongs, diaries, co-creation and structured interviews, turned into new products, packs and ideas.
TRENDS and intelligence
Ongoing intelligence on Gen Alpha, Gen Z and their families across MENA. Reports, trend briefings and workshops, built on what they tell us first-hand, and what it means for your brand.
STRATEGIC CONSULTING
We turn what kids and parents tell us into clear decisions on live business problems: brand positioning, product and pack, communication and growth plans, through strategy sessions with your team.
COMMUNITY CONNECT
The NEXT Community: kids and mums in the UAE and Saudi Arabia, ready to test ideas, products and packs, co-create and give quick feedback on-demand, built on trust and full parental consent.
