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Specialist kids and family 
insights consultancy


​Helping brands understand, engage and grow with young audiences

How We Help

We immerse ourselves in the worlds of kids and families

sketching the insights

that help brands shape what comes next

 

-OUR SERVICES-

CUSTOM RESEARCH AND INNOVATION

Research built around how kids live, play and decide. Play-based sessions, home ethnographies, shop-alongs, diaries, co-creation and structured interviews, turned into new products, packs and ideas.

TRENDS and intelligence

Ongoing intelligence on Gen Alpha, Gen Z and their families across MENA. Reports, trend briefings and workshops, built on what they tell us first-hand, and what it means for your brand.

STRATEGIC CONSULTING

We turn what kids and parents tell us into clear decisions on live business problems: brand positioning, product and pack, communication and growth plans, through strategy sessions with your team.

COMMUNITY CONNECT

The NEXT Community: kids and mums in the UAE and Saudi Arabia, ready to test ideas, products and packs, co-create and give quick feedback on-demand, built on trust and full parental consent.

Here is what some of our clients say about us... 

“We worked with SketchNEXT on a few qualitative projects and we were always nicely surprised at the outcome of the work. Qualitative can be tricky sometimes, throwing at you various pieces of information or insights but not giving you enough data points to enable and facilitate your decision making. With sketchNEXT, every report has always been extremely well put together, with insights and information that allow you to understand very well the answers to the questions/objectives that were set, and, in the process give you the confidence that you are driving the right choices for your business. Undoubtedly, with sketchNEXT we have worked on and delivered some of our most successful research projects” 

— Marketing and E-commerce Director, MENA and South Asia | Perfetti Van Melle

CONTACT US

contact us

e: pratibha@sketchnext.com 

m: +971 55 692 9072 

Dubai, UAE

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©2026 sketchNEXT FZ LLC, registered in the Ras Al Khaimah Economic Zone (RAKEZ) UAE

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